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- Country: United Arab Emirates
- Industry: E-Commerce & Retail.
Emirates Keys Transformed Their Long-Standing Expertise Into A Mobile And Web E-Commerce Platform For The Automotive Market, Offering Car Keys, Diagnostic Devices, And More – With Full Order Management And After-Sales Support
Technology:
MK3 Platform – Automotive Market
A Modern, Responsive Ecommerce Site That Emphasizes Emirates Keys’ Extensive Range Of Automotive Products And Services. The Firm Specializes In Key Programming Devices, Engine Tuning Devices, And Vehicle Diagnostic Equipment—All Catering To Both Wholesale Distributors As Well As End Consumers.
Main Challenges
The company’s old website featured a slow user experience, poor visual identity, and a non-obvious buying process. This provided limited usability for users, especially wholesale buyers, and did not communicate the brand’s position as a market leader in automotive technology solutions
Apptech Solution
Our team began by redesigning the company’s visual identity through extensive research, and then developed a new product categorization strategy that was convenient for both retail and wholesale buyers to access.
We developed a responsive, new web eCommerce platform with a feature-rich admin panel, and a smart, fast mobile app using Flutter. The new system offers a seamless and intuitive user experience across all devices.
Results
The new platform drastically improved the overall customer experience, facilitating easy and fast and clear browsing of products and services by clients. Load times were improved, the interface was modernized, and wholesale navigation was simplified. As a result, the company gained improved customer engagement, order processing made easier, and a better digital presence commensurate with their market leadership position.
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